Saadia Rayhan

The designer behind Taffy.

Saadia designs every Taffy outfit herself in Karachi. She works with each bride from the first conversation to the final fitting, so the person you talk to is the person making your outfit.

Her pieces are worked by hand: gota patti, zardozi and resham, on fabrics chosen for each design.

Taffy is a small studio, so every outfit gets her personal attention.